The development of retail Bank at AK BARS Bank is based on state-of-the-art financial technology, and the professional skills of its personnel. The regular renewal of retail product lines and services, taking into account the individual needs of each customer complies with the general model of Bank optimisation.
At the end of 2011, AK BARS Bank acquired the status of Official Bank and Official Supplier of Bank Services to the events of the 27th World Summer Universiade 2013 in Kazan. Within this partnership, the Bank will provide several products, such as debit, credit and also prepaid cards, the latter being new to the Russian market.
As a result of the Bank’s awareness of trends in Bank technology, it became one of the first banks in Russia to issue MasterCard Worldwide multiservice cards with a PayPass feature and the Universiade 2013 logo in summer 2012. These cards are the newest technology in contactless payments in Russia.
The Bank develops and supports innovation.. Under a pilot project, AK BARS Bank was one of the first banks in Russia to start issuing ‘Universal electronic cards’. As well as a payment (bank) application, these cards also feature identification and pension applications. In addition, the functionality of such cards allows additional transport and a bonus ‘Drug kompanii’ applications.
AK BARS Bank is among the top 10 Russian banks with the most branches* and continues to realize its potential. The Bank continually develops its various loan products and deposits, and supports high-quality payment and cash services, as well as other areas of business.